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Could MrBeast Burger Revolutionise The Fast Food Industry?
Is his latest stunt a gimmick or a serious business move?
The Youtuber, Mr Beast, is renowned for his stunts. There was the time he counted to 100,000 over the course of a day and gave away a private island.
His latest stunt, opening a fast-food burger business, might just be his most consequential to date. In a recent video, MrBeast revealed that he had opened a burger restaurant for 24 hours in North Carolina. Customers not only received a free burger but $100 to go with it.
The other was too good to turn down. Thousands of people showed up to cash in on the offer. Demand was so high that the queue for the drive-in only restaurant tailed back for more than 20 miles. The queue was so long, local police had to step in to ease traffic issues caused by the queue.
This business plan is unsustainable in the long-run. Even someone with as much capital as MrBeast cannot give away money forever. The most interesting part of the video wasn’t what happened during it, it’s what will happen afterwards.
MrBeast announced that he had developed an app which allowed you to order a burger from over 300 locations in the United States. He also stated that you could use food delivery apps such as DoorDash and UberEats to…
