Member-only story
Creativity Is More Important Than Productivity
It’s creativity that pushes the world forward, not productivity
The modern world is obsessed with productivity. Our jobs encourage us to work harder and longer than ever before. If we can work those work emails from home, all the better.
Increasing productivity is one of the main aims of managers. Finding ways to milk as much productivity out of your workers is company policy.
Its simple to see why this is the case. The longer and harder people work, the better the profits for the company and benefits for the economy.
Return on investment is valued higher than giving workers free rein to use their creativity.
Is this the right way of looking at things? Should we prioritise productivity over creativity?
Productivity has its benefits but you can also increase it so much. People can only work so much harder and longer. We are not machines after all.
In a world where automation is beginning to shape the economy maybe its time to actually let the machines take over so we can exercise our creative muscles.
After all, progress is not made by increasing productivity, its made by those who use their brain to imagine new worlds and constructs that shape…
